Today I am going to show you the evolution of the logo of top corporate brands in the world. You can now see the first logos designed for these brands and how it gets modified over the years.
Logo is the identity that reflects the brand, so what do you think is the best logo modification?
Let’s take a look at how these brands changed there logos over time to to reflect their identification.
1. Adobe
2. Alfa-Romeo
3. Apple
4. Aston Martin
5. Audi
6. BMW
7. Boeing
8. Canon
9. Fiat
10. Firefox
11. Ford
12. Google
13. IBM
14. Mercedes-Benz
15. Microsoft
16. Motorola
17. Nokia
18. Pepsi
18. VolksWagen
20. Xerox
24 Comments
Good work, Nikhil! It’s really useful to be reminded of how major brand logos have developed in design-terms, yet retained their core symbolism and essence (even though their products have evolved). Keep this sort of presentation coming!
nice compilation nikhil,
In my opinion instead of posting these kind of collective posts. Post some tutorials or your opinions on designs. It will attract more people to comment and view your blog . it will make you interesting also.
🙂
thanks
Ya definitely, I will come up with similar posts as it brings inspiration for me also.
and thanks for compliments!
Thanks for the suggestion Veerendra, actually I am working on tutorials and will be posting here soon…
🙂
Neat!
interesting to see these logos evolve. one comment though: the firefox one is outdated. Here is the latest one: http://img692.imageshack.us/img692/4998/firefoxd.png
Thanks for the addition,
updated the post.
🙂
Actually audi changed their logo again.
Really cool post, love looking at the evolution
BMW returned to the first logo
Thanks for the addition, I didn’t find the new logo earlier.
But now have updated the post.
Thanks mate 🙂
Yes audi did change theirs again, but it's still very similar
Audi Parts
Great posting. Do you know of anywhere where you can download hi-res old logos. Most companies' websites remove all sign of the old logo the second the rebrand has finished.
It is really interesting how the logos change over time.
Thankyou Nikhil! It's great to see how logos evolve over time to stay fresh and yet still retain their key concept . A very interesting article as im going to update my website logo soon it gives me some inspiration.
Great post, I believe graphic design in destiny in all aspects of our lives. Hence my disappointment with Dan Patrick's recent change. Check this out: http://sasoc.wordpress.com/2010/03/16/dan-ruins-h…
Hi,
You have done excellent job and collection of data is very nice.
Thanks for sharing such a nice post.
Woah! What a stupendous compilation you have put together. Must bookmark this!
You might find our blog entry on corporate rebranding of interest http://www.theadworld.com/blog/corporate-rebranding/
Keep up the good work!