Site optimization is a crucial discipline for any web designer who wants to stay competitive. In a nutshell, optimization is the practice of using all of a site’s resources to ensure the entire site operates at a high level of functionality for its users. This also includes search engine optimization (SEO), which basically means a site is easily searchable by both search engines and human Web users. The good news is that optimization basics can be learned in a matter of minutes, but putting those concepts into practice requires patience and diligence to achieve quality results.
Customizing Titles – This goes back to leveraging the popular search habits from average Web users. When designing a site, each developer should consider the types of searches that may be queried among the site’s potential users. Each page should be titled accordingly to match the incoming search volume and the types of searches performed. This makes it easy for Web users to find your site’s individual pages.
URL Integration – The URL is the lifeblood of any site. It’s important to print the URL wherever possible throughout the contents of the site. Use the simplest URL possible, and brand it everywhere throughout the site so it’s memorable to each visiting user.
Updating the Site – Web users are constantly in search of new information. A site that offers fresh, valuable content on a regular basis will keep users coming back for more. Designers should create a site structure where content can be easily and frequently updated to benefit the site’s user-base.
Avoid Archaic Web Design Practices – Lastly, stay away from antiquated design and SEO methods. Humans and search engine robots can see right through these cheap techniques to gain search traffic. Old school Web design often includes the use of frames and tables; a more specialized knowledge of Web design is required in order to best optimize a quality site.
Perhaps the most interesting and exciting thing about modern site optimization is that if designers put in the hard work to create a site that’s user-friendly, search engines and users will pick up on that and reward the site accordingly. Good site optimization is simply smart Web design.
One Comment
Thanks for the tip I have tried optimize my site as much as I can and are now inthe verge to the next step, change webserver hence my is quite slow, to little memory on the PHP server…just 16 MB!
I wonder how much more it helps with having 0,3 seconds faster in loading time for SEO purpose…